About Us

"...aesthetics and smart thinking can lead to more exciting products..."

About Us

Ora is the first product from British consumer goods company Better All Round (BAR), an innovative, award-winning, eco-friendly company launched in 2012 by Oday and Colena Abbosh.

Ora is the world’s first all-round household towel that features a modern, compact stacking system, allowing you to grab a single sheet with just one hand.

We have four products in our range; the single, twin and handy Ora packs and a range of colourful base holders. Ora is available throughout the UK at Tesco, Asda and Ocado as well as on-line.

Proudly designed in Britain and manufactured in the EU, Ora is eco-friendly with no cardboard inner tube, we are not transporting air and the sleek and compact design means space savings all round.

Its unique and innovative design has resulted in numerous accolades including most recently winner of the 2017 Trade Monthly Food & Drinks Awards (Household); silver in the 2016 DBA Design Effectiveness Awards and in 2014, winner of the prestigious Grocer New Product Awards (Household).

Ora is a household towel for people who want an everyday functional product that looks anything but functional. 


Who We Are

The Idea: Oday Abbosh – Founder & CEO

Ora is a modern success story of how one man’s drive and vision brought a revolutionary new product from an idea to the supermarket shelf within one year.

A Mechanical Engineering graduate and Chartered Accountant, Oday spent 24 years in a range of positions for both KPMG and Accenture, including Global Head of Media & Entertainment, before founding Better All Round in 2012.

Oday believes in challenging the norm.  If we inject passion and lateral thinking into everyday consumer products, they can be Better All Round:  more exciting, more aesthetically pleasing and better for the environment. 


The Design: Acumen Design Associates

Acumen’s philosophy is to deliver innovation through design.  

From designing the World’s first flat ‘Bed in The Sky’ for British Airways in the mid 90’s, to creating high performance sports equipment for The America’s Cup, Acumen works with inventors like Oday to bring innovative designs to commercial reality; disrupting marketplaces and rewriting the rules. 

Acumen has successfully delivered to market products as diverse as contact lens cleaners, children’s playground systems, lifesaving anti-DVT (Deep Vein Thrombosis) medical products and the first private three-room apartment on a commercial airliner.


Contact Us

We love to hear from our customers, so if you have a query or would like more information, get in touch and we’ll reply as soon as we can. 

E: info@ora-home.com

Tel : 0800 112 3010  (international: +44 800 112 3010)

For media enquiries please contact out press team on press@betterallround.com

If you have any further questions regarding Ora please contact us